Found this on the internet:
New Delhi, Oct 5: As Delhi plays host to the 19th Commonwealth Games, the Games logo is fast becoming a fad for the city and its people as it can be spotted on mugs, T-shirts, caps, bags, key chains and various other merchandise.
The design of the logo, comprising of a chakra spiralling upwards, is a creation of Bangalore-based private firm 'Idiom'.
'The Commonwealth Games needed an Indian identity with a universal appeal. The chakra on the Games logo is all about Indian ethos,' Sonia Manchanda, principal designer of Idiom, told IANS.
The firm began working on the design as early as 2007.
'The logo, chakra, is the symbol of freedom, unity and power. As it spirals upwards, it depicts the growth of India with a billion people coming together for such a mega event,' Manchanda said.
The designers have also incorporated traditional pictogram and sanjhi art.
'We chose Sanjhi because it is an indigenous art form that can be used to tell stories,' said Manchanda.
Delhiites are seen thronging the CWG Organising Committee's outlets to buy the merchandise.
'The colour scheme and design are ethnic with a tint of modernity. I bought a CWG mug and T-shirt. It has a unique appeal,' said Dhriti Gupta, 18, student of Delhi University.
The palette of the logo includes hues of purple, green and pink, giving a vibrant look to the Games.
Source: Sify News
You can view he original article here
-Posted By Rahul
Showing posts with label Found online. Show all posts
Showing posts with label Found online. Show all posts
Wednesday, 6 October 2010
Tuesday, 13 July 2010
What is Design Thinking?
What is Design Thinking?
Wikipedia defines it as "a process for practical, creative resolution of problems or issues that looks for an improved future result. It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success. Unlike analytical thinking, design thinking is a creative process based around the "building up" of ideas.
As with design, there’s probably no one definition of design thinking everyone will agree on. The word design can refer to nouns such as designers, physical products, and style. The word can be a verb, as in process, create, and make. For example, Charles Burnette in his IDeSiGN curriculum calls it, “…a process of creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained.”
Lately many more people are talking and writing about the application of design thinking to intangible problems, design not only as a verb but as a way of — as Herbert Simon wrote — improving situations. I felt a need to review what has been said and define the term for myself before I could put it into use. Ways of thinking are always difficult to define, but I’m reminded of how Lao Tzu said “The tao that can be told is not the eternal Tao” yet he still managed to write a book about it.
I have synthesized for myself what I understand design thinking to be…
-Posted by Rahul
Wikipedia defines it as "a process for practical, creative resolution of problems or issues that looks for an improved future result. It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success. Unlike analytical thinking, design thinking is a creative process based around the "building up" of ideas.
As with design, there’s probably no one definition of design thinking everyone will agree on. The word design can refer to nouns such as designers, physical products, and style. The word can be a verb, as in process, create, and make. For example, Charles Burnette in his IDeSiGN curriculum calls it, “…a process of creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained.”
Lately many more people are talking and writing about the application of design thinking to intangible problems, design not only as a verb but as a way of — as Herbert Simon wrote — improving situations. I felt a need to review what has been said and define the term for myself before I could put it into use. Ways of thinking are always difficult to define, but I’m reminded of how Lao Tzu said “The tao that can be told is not the eternal Tao” yet he still managed to write a book about it.
I have synthesized for myself what I understand design thinking to be…
- Collaborative, especially with others having different and complimentary experience, to generate better work and form agreement
- Abductive, inventing new options to find new and better solutions to new problems
- Experimental, building prototypes and posing hypotheses, testing them, and iterating this activity to find what works and what doesn’t work to manage risk
- Personal, considering the unique context of each problem and the people involved
- Integrative, perceiving an entire system and its linkages
- Interpretive, devising how to frame the problem and judge the possible solutions
-Posted by Rahul
Subscribe to:
Posts (Atom)