-Posted By Rahul
Showing posts with label Delhi. Show all posts
Showing posts with label Delhi. Show all posts
Thursday, 14 October 2010
Still in the news
Today, the Commonwealth games 2010, comes an end and with it ends all the speculation and criticism that came our (India's) way over the CWG scandal. Lets just hope our dreamy logo (and the rest of the work we've done as well as the amazing effort by our promising young athletes) live on in our memories for a long time. Idiom is still in the news for the work we've done for the games. A few more clippings from a few newspapers are given below.
-Posted By Rahul
-Posted By Rahul
Wednesday, 6 October 2010
CWG logo a hit among Games enthusiasts
Found this on the internet:
New Delhi, Oct 5: As Delhi plays host to the 19th Commonwealth Games, the Games logo is fast becoming a fad for the city and its people as it can be spotted on mugs, T-shirts, caps, bags, key chains and various other merchandise.
The design of the logo, comprising of a chakra spiralling upwards, is a creation of Bangalore-based private firm 'Idiom'.
'The Commonwealth Games needed an Indian identity with a universal appeal. The chakra on the Games logo is all about Indian ethos,' Sonia Manchanda, principal designer of Idiom, told IANS.
The firm began working on the design as early as 2007.
'The logo, chakra, is the symbol of freedom, unity and power. As it spirals upwards, it depicts the growth of India with a billion people coming together for such a mega event,' Manchanda said.
The designers have also incorporated traditional pictogram and sanjhi art.
'We chose Sanjhi because it is an indigenous art form that can be used to tell stories,' said Manchanda.
Delhiites are seen thronging the CWG Organising Committee's outlets to buy the merchandise.
'The colour scheme and design are ethnic with a tint of modernity. I bought a CWG mug and T-shirt. It has a unique appeal,' said Dhriti Gupta, 18, student of Delhi University.
The palette of the logo includes hues of purple, green and pink, giving a vibrant look to the Games.
Source: Sify News
You can view he original article here
-Posted By Rahul
New Delhi, Oct 5: As Delhi plays host to the 19th Commonwealth Games, the Games logo is fast becoming a fad for the city and its people as it can be spotted on mugs, T-shirts, caps, bags, key chains and various other merchandise.
The design of the logo, comprising of a chakra spiralling upwards, is a creation of Bangalore-based private firm 'Idiom'.
'The Commonwealth Games needed an Indian identity with a universal appeal. The chakra on the Games logo is all about Indian ethos,' Sonia Manchanda, principal designer of Idiom, told IANS.
The firm began working on the design as early as 2007.
'The logo, chakra, is the symbol of freedom, unity and power. As it spirals upwards, it depicts the growth of India with a billion people coming together for such a mega event,' Manchanda said.
The designers have also incorporated traditional pictogram and sanjhi art.
'We chose Sanjhi because it is an indigenous art form that can be used to tell stories,' said Manchanda.
Delhiites are seen thronging the CWG Organising Committee's outlets to buy the merchandise.
'The colour scheme and design are ethnic with a tint of modernity. I bought a CWG mug and T-shirt. It has a unique appeal,' said Dhriti Gupta, 18, student of Delhi University.
The palette of the logo includes hues of purple, green and pink, giving a vibrant look to the Games.
Source: Sify News
You can view he original article here
-Posted By Rahul
Tuesday, 5 October 2010
Idiom in the news
Ever since the Commonwealth games have started, Idiom has been in the news for the work that we've done for the games. Our team (in Delhi and in Bangalore) are still working for the Commonwealth Games 2010. The work we've done is extensive and great looking. You can view some of the articles below:
We have added a few more images on Picasa, Flickr and Facebook. Please check the last post for links to these albums.
- Posted By Rahul
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| DELHI TIMES - 3rd OCT 2010 |
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| HINDUSTAN TIMES - 3rd OCT 2010 |
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| THE ECONOMIC TIMES - 3rd OCT 2010 |
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| THE ECONOMIC TIMES (HINDI) - 4th OCT 2010 |
- Posted By Rahul
Friday, 1 October 2010
Commonwealth games - look and Design
As you all know, the agency responsible for the look and design for the Commonwealth games 2010 is Idiom. We have done extensive work for the games. It has been a great journey and we hope and pray for the games to be a grand success. You can check out some of the work we've done below: (please follow the links)
- Images of the work we've done
- Picasa Web Albums: http://picasaweb.google.com/theidiominformer
- Flickr: www.flickr.com/photos/idiomdesign
3. You can also follow us on Twitter: www.twitter.com/Design_Idiom
4. Fan us on Facebook: http://www.facebook.com/pages/Idiom-Design-and-Consulting/117724221617870?v=app_2373072738#!/pages/Idiom-Design-and-Consulting/117724221617870?v=wall
Designing the look for the Commonwealth games was quite a rush and we hope we can do something like this again, in the near future.
-Posted by Rahul
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