IDIOM is humbly today India’s largest multidisciplinary design firm in the country, In the last few years design professionals at IDIOM Design and Consulting, Bangalore have been using design thinking as a key strategic tool to help in the disproportionate growth of some of the most desired business houses in India. At Idiom we believe that this process could be used to create the same results of inclusive growth for the nation and beyond. Idiom has, in a short span of time, moved from the business of design to the design of business. Creating ideas for India that are taken from mind to market with skill, speed and imagination. Idiom is ‘more’ than a design firm. Design education does not address this need that we see in the market.
SPREAD was hence born as the design outreach program of IDIOM. Since its induction three years ago SPREAD has successfully worked with various institutions and business houses conducting workshops, seminar programs and lectures to make design a weapon to transform and grow our economy and to better plan our lives and environment. Spread makes design thinking, tools and processes accessible to design and business students, practitioners and even school children.
As India strives to be the epicenter of the new creative economy. We at SPREAD realize two immediate challenges the nation faces for the desired growth.
India has a severe shortage of Design professionals when compared to countries like the USA or Japan and our education system has been structured to nurture production economy rather than creative economy.
Our aim at SPREAD is to create future thought leaders whose designs would tangibly transform businesses and life. We at SPREAD aim to ignite this thinking process to a wide range of audience from corporate / entrepreneurs / business houses / governance to school children to youth in colleges practicing different streams of specialization Young. We aim to make India’s creative future ready.
What we offer:
Design education (Design thinking and Design doing):
Design as we see it, has two parts to it-process and skill. The process can be easily taught and applied to a wide variety of problem solving exercise. The process or design thinking as it is better known today is a way of seeing , observing , questioning and foreseeing a problem / demand to get a holistic solution.
Spread also plans to impart soft skill courses for the non designers.
Design research and consulting:
The design and ethnography researchers at SPREAD are constantly caning the market and society for viable insights and ideas that could lead to a sustainable growth opportunity.
Journey so far:
In acknowledgement to our work in India, team from Idiom was invited to Parsons and Stanford D School in New York in the month of March this year to better understand the true potential of economic growth in India with design as the key driver. The visit resulted in NODES (A network for design education) was set up as a platform to promote Design and Design thinking, collaboration between SPREAD (Idiom) and Design Knowledge Network (Parsons).
NODES (Spread/ Idiom and Design knowledge network / Parsons new school of design, NY) will be jointly conducting the first series of workshops from 3rd to 10th of June 2010. Dr. Carlos Teixeira from Parsons will be leading this workshop.
Design is not for the elite; it is for all and can be practiced by all for a truly conscious growth. Hence we must SPREAD Design.
We will be targeting education, consulting services and vocational training for schooling and graduate students, non designers, corporate, social entrepreneurs, governance, small and MSES.
We will also be looking to attract like-minded people, passionate about inclusive and conscious growth as partners and research sponsors on the NODES platform.
Carlos Teixeira, Ph.D.