Monday, 22 March 2010

Wellness turns over a new leaf

On Sunday, March 21, 2010, Kochi woke up to two exiting pieces of news.  As the newest entrant to the IPL bandwagon. And as home to the newest and most comprehensive wellness experience that Kerala has ever seen.

Ela – The World Spa was officially inaugurated yesterday by Union Minister of State for External Affairs, Dr. Shashi Tharoor.

Air Travel Enterprises, better known as the ATE Group, is one of Kerala’s most reputed and well established companies to have redefined travel and hospitality to create a total services sector.

The company saw an opportunity in setting up a world class spa and salon, offering the best wellness experience possible. The location was Kochi – the melting pot of cultures and home to travelers of yore, from far and wide. The Greeks, Romans, Jews, Chinese, Portuguese, Dutch, British – they’ve all come here at some point and left a distinct mark on the Kochi we know today. Today, the city is home to an amalgamation of the five senses. And brings with it wellness forms from across the world. From Europe to the Far East; India and the Middle East.

Ela brings alive the magical lightness of being. As if we could trade places with the fresh green leaf that flirts with the breeze, embraces sunlight, drenches itself in rain and plays with dew. A complete experience of the five senses, that transforms you into a lighter, fresher, more relaxed individual.  An island of tranquility in the hustle bustle of a mall.  Ela offers world spa experiences from Sweden to Thailand and Bali along with Ayurveda and Hammam. To complete the experience is a salon, gym, café and retail, all housed within a 4000 sq.ft. space on the fourth floor of Oberon Mall, Kochi.

Walk into Ela and you are instantly taken over by the freshness of nature. A water screen welcomes you. Explore the fluid pathway that leads you in, from the salon to the Hamman to the gym. The café overlooks the city of Kochi, while the Ayurveda and World therapy rooms transport you into another world of calm.

Ela has seen an encouraging response from visitors to the mall, since its soft launch in January 2010. The Group hopes to take this further to truly create a world class spa experience for Kochi, and other city that would follow.

Posted by Sumeet

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