CWG logo a hit among Games enthusiasts

Found this on the internet:

New Delhi, Oct 5: As Delhi plays host to the 19th Commonwealth Games, the Games logo is fast becoming a fad for the city and its people as it can be spotted on mugs, T-shirts, caps, bags, key chains and various other merchandise.

The design of the logo, comprising of a chakra spiralling upwards, is a creation of Bangalore-based private firm 'Idiom'.

'The Commonwealth Games needed an Indian identity with a universal appeal. The chakra on the Games logo is all about Indian ethos,' Sonia Manchanda, principal designer of Idiom, told IANS.

The firm began working on the design as early as 2007.

'The logo, chakra, is the symbol of freedom, unity and power. As it spirals upwards, it depicts the growth of India with a billion people coming together for such a mega event,' Manchanda said.

The designers have also incorporated traditional pictogram and sanjhi art.

'We chose Sanjhi because it is an indigenous art form that can be used to tell stories,' said Manchanda.

Delhiites are seen thronging the CWG Organising Committee's outlets to buy the merchandise.

'The colour scheme and design are ethnic with a tint of modernity. I bought a CWG mug and T-shirt. It has a unique appeal,' said Dhriti Gupta, 18, student of Delhi University.

The palette of the logo includes hues of purple, green and pink, giving a vibrant look to the Games.

Source: Sify News

You can view he original article here 

-Posted By Rahul

Idiom in the news

Ever since the Commonwealth games have started, Idiom has been in the news for the work that we've done for the games. Our team (in Delhi and in Bangalore) are still working for the Commonwealth Games 2010. The work we've done is extensive and great looking. You can view some of the articles below:

DELHI TIMES - 3rd OCT 2010

HINDUSTAN TIMES - 3rd OCT 2010

THE ECONOMIC TIMES - 3rd OCT 2010

THE ECONOMIC TIMES (HINDI) - 4th OCT 2010

We have added a few more images on Picasa, Flickr and Facebook. Please check the last post for links to these albums.

- Posted By Rahul

Commonwealth games - look and Design

As you all know, the agency responsible for the look and design for the Commonwealth games 2010 is Idiom. We have done extensive work for the games. It has been a great journey and we hope and pray for the games to be a grand success. You can check out some of the work we've done below: (please follow the links)

1. Images of the work we've done

• Picasa Web Albums: http://picasaweb.google.com/theidiominformer
• Flickr:  www.flickr.com/photos/idiomdesign  

    2. Slide share (presentations that take you through the journey that we've been through for the CWG

• http://slidesha.re/cKoSwU
• http://slidesha.re/cIbfcL 

    3. You can also follow us on Twitter: www.twitter.com/Design_Idiom
    
    4. Fan us on Facebook: http://www.facebook.com/pages/Idiom-Design-and-Consulting/117724221617870?v=app_2373072738#!/pages/Idiom-Design-and-Consulting/117724221617870?v=wall

 Designing the look for the Commonwealth games was quite a rush and we hope we can do something like this again, in the near future.



-Posted by Rahul


 

Wellness turns over a new leaf

On Sunday, March 21, 2010, Kochi woke up to two exiting pieces of news.  As the newest entrant to the IPL bandwagon. And as home to the newest and most comprehensive wellness experience that Kerala has ever seen.

Ela – The World Spa was officially inaugurated yesterday by Union Minister of State for External Affairs, Dr. Shashi Tharoor.

Air Travel Enterprises, better known as the ATE Group, is one of Kerala’s most reputed and well established companies to have redefined travel and hospitality to create a total services sector.

The company saw an opportunity in setting up a world class spa and salon, offering the best wellness experience possible. The location was Kochi – the melting pot of cultures and home to travelers of yore, from far and wide. The Greeks, Romans, Jews, Chinese, Portuguese, Dutch, British – they’ve all come here at some point and left a distinct mark on the Kochi we know today. Today, the city is home to an amalgamation of the five senses. And brings with it wellness forms from across the world. From Europe to the Far East; India and the Middle East.

Ela brings alive the magical lightness of being. As if we could trade places with the fresh green leaf that flirts with the breeze, embraces sunlight, drenches itself in rain and plays with dew. A complete experience of the five senses, that transforms you into a lighter, fresher, more relaxed individual.  An island of tranquility in the hustle bustle of a mall.  Ela offers world spa experiences from Sweden to Thailand and Bali along with Ayurveda and Hammam. To complete the experience is a salon, gym, café and retail, all housed within a 4000 sq.ft. space on the fourth floor of Oberon Mall, Kochi.

Walk into Ela and you are instantly taken over by the freshness of nature. A water screen welcomes you. Explore the fluid pathway that leads you in, from the salon to the Hamman to the gym. The café overlooks the city of Kochi, while the Ayurveda and World therapy rooms transport you into another world of calm.

Ela has seen an encouraging response from visitors to the mall, since its soft launch in January 2010. The Group hopes to take this further to truly create a world class spa experience for Kochi, and other city that would follow.


Posted by Sumeet